President/CEO: Rene Romero

Rene arrived from Venezuela young and thirsty for success. Married with three kids he managed to graduate with two bachelors in BA and Marketing and Advertising. His ventures in business brought him back home where he was very successful in his field working for Leo Burnett, Saachi and Saachi, as well as his own advertising agencies. As life will go, Rene felt like his experience in the United States was not over. He packed his family up and moved to Boston in the year 2000. In time, Friendly Ride was born and began growing. After work, Rene enjoys spending time barbequing for his family, playing the guitar, and watching action films. 

CFO: Silvia Romero 

As the saying goes, “Behind every great man, there is a great woman.” Brave as her other half, Silvia worked alongside her husband to achieve her career aspirations as well. In Venezuela, Silvia worked for the oil industry for 20+ years. Her move to the USA drove her to make a move into the insurance, banking, and medical industries. Silvia has an MBA and she is the mind behind the numbers. In her free time, she enjoys playing the piano, painting, and spending time with her grandkids, and her great grandson Loki, a beautiful husky. 

COO: Daniela Romero

Daniela is Rene and Silvia’s eldest granddaughter. In order to follow the plan of succession, Daniela has been groomed and trained from a young age to take over Friendly Ride one day. Apart from managing Friendly Ride’s operation she is a BA student at BYU. In the little free time she has, she enjoys reading, cooking, and spending time with her Dog Loki.